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"That's the value of it," Banner says. "It's one thing to say a guy had nine sacks. How many times was he blocked by the tight end, rather than the right tackle?"
On trading up to get Julio Jones
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"We knocked off statistic after statistic," Dimitroff says.
He says the offer didn't hinge on the first- and second-round picks dealt. "Everybody understands the first- and second-round picks," he says. "We needed to figure out the value of the other picks."
What did the research reveal? Less than 15% of fourth-round picks become starters.